Without it
You stay a plain listing — easy to skip, hard to trust, often under-ranked against competitors who look complete.
HPO Schema
Speak the language search and AI already understand.
Free preview shows how you could appear — stars, reviews, knowledge-style signals. $500/year unlocks paste-ready JSON-LD for WordPress, Squarespace, GoDaddy, Wix, Shopify, and custom sites (~$42/mo).
Why schema matters
Search engines and AI do not “read” your site the way a customer does. They need structured data — a clear language of who you are, where you work, and what proof you carry — so real people can find you in Maps, search, and assistant answers.
With it
You become eligible for stars, rich results, and knowledge-style signals that raise confidence before the first call.
Why upgrade · Why pay
You pay once a year for code that stays on your site — not a retainer for a PDF audit. The cost of staying invisible is usually higher.
Real people find you
Search engines and AI assistants need structured language — schema — to understand who you are, where you serve, and why you’re trusted. Without it, you’re a plain blue link. With it, you can earn stars, rich results, and knowledge-style signals that make someone pick up the phone.
Invisible vs eligible
Under-ranked listings lose calls every week. Schema won’t invent a Map Pack spot, but it feeds the NAP, hours, services, and review signals Google and AI use when deciding who to show — and who to skip.
More trust, more calls
Star ratings and clear business identity under your result raise click confidence. One avoided “who is this?” moment is worth more than a year of Premium for most local shops.
Affordable vs lost leads
Premium is $500/year (~$42/mo) — less than a typical missed job. Free preview shows your potential; paid unlocks installable code you paste into WordPress, Squarespace, GoDaddy, Wix, Shopify, or custom HTML.
Best with 40+ reviews
Schema amplifies proof; it does not invent it. Aim for 40+ Google reviews in your field so rich results and AI recommendations have social proof to cite.
Reviews amplify schema
Goal: 40+ Google reviews in your field. Schema surfaces aggregate ratings — it cannot invent social proof. Thin review profiles underperform even with perfect JSON-LD.
Grow reviews with Business Profile Boost · NFC / QR · SEO plans.
Free vs paid
Free shows your potential rich result. Paid unlocks secure, installable code — not a public guessable URL — plus portal save and email delivery.
| Capability | Free | Premium $500/year |
|---|---|---|
| Live rich-result / knowledge-panel style preview | Yes | Yes |
| Validate NAP / hours / coordinates | Yes | Yes |
| Downloadable production JSON-LD | — | Signed download |
| WP · Squarespace · GoDaddy · Wix · Shopify · custom paste | — | Yes |
| Portal save + professional email doc | — | Yes |
| Certified developer install ($499 one-time) | Add-on | Add-on |
Affordable pricing
Premium is $500/year (~$42/mo) — less than most local SEO retainers, and usually less than one lost lead. Bundle Premium + install for $999.
Free preview
$0
- Live rich-result preview (stars, reviews, knowledge-panel style)
- GBP-matched LocalBusiness profile builder
- Validate NAP, hours, and coordinates before you buy
- Explore schema types — no production code until Premium
Premium Schema
$500/year
- Signed download of paste-ready JSON-LD (not a public URL)
- WordPress, Squarespace, GoDaddy, Wix, Shopify, custom HTML guides
- Email install doc + copy saved to client portal
- Human SEO review of live insertion on request
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Developer install
$499 one-time
- Certified developer installs on your live stack
- Correct head / theme placement for your builder
- Rich Results Test validation after install
- Works standalone or with Premium
Paste into your site / header / SEO plugin
Works on WordPress, Squarespace, GoDaddy, Wix, Shopify, and custom HTML. One clean script in the head beats three conflicting plugins.
WordPress
SEO plugin header / Appearance → Theme File Editor / header.php
- Paste a single <script type="application/ld+json"> block in the site header (or Rank Math / Yoast custom code).
- Clear cache (WP Rocket, Cloudflare, host cache) and re-test with Google Rich Results.
- Avoid duplicating LocalBusiness schema from multiple plugins.
Squarespace
Settings → Advanced → Code Injection → Header
- Business / Commerce plans support Code Injection; Personal may need a page Code Block.
- Paste the full JSON-LD script tag into Header (site-wide).
- Publish, then verify on a live URL — draft pages do not count for Google.
GoDaddy
Website Builder → Settings → Advanced → Header HTML
- Paste the JSON-LD script into Header HTML (or Tracking / Head code).
- If you use Managed WordPress on GoDaddy, follow the WordPress steps instead.
- Publish and run Rich Results Test on the live domain.
Wix
Settings → Custom Code → Head → Load on all pages
- Add Custom Code → place in Head → apply to All pages.
- Paste the Premium script once; avoid duplicating in page-level embeds.
- Publish the site — Wix preview URLs are not the final Google crawl target.
Shopify
Online Store → Themes → Edit code → theme.liquid (before </head>)
- Paste LocalBusiness JSON-LD in theme.liquid inside <head>.
- Keep Product schema from Shopify; nest or separate LocalBusiness for the storefront.
- Save theme, open the live domain, run Rich Results Test.
Custom / Next.js / HTML
Root layout <head>, _document, or static index.html
- Inject one application/ld+json script in the document head on every public page.
- Next.js App Router: a small SchemaJsonLd component in app/layout.tsx works well.
- Cloudflare / static hosts: paste in the shared head partial — no framework required.
Go further when you’re ready
Schema is the language layer. These tools compound the result — pick what fits.
GBP optimizationLock categories, photos, and services so schema matches your live Google Business Profile.GBP careReview velocity & NFCAim for 40+ field reviews — NFC cards and QR make asking easy after every job.Shop NFC / QRCRM lead captureSchema brings discovery; CRM keeps website leads and photo work orders in one pipeline.Open HPO CRMLocal SEO tiersWhen you want Map Pack dominance beyond one schema package — Tier 1 starts the fortress.View SEO tiersEvent canopiesFestivals and field events: branded 10×10 canopy + QR so schema and print work together.Canopy Studio
Preview free. Unlock when you’re ready to install.
Already a portal client? Google login once — we recognize your session and open Schema without making you sign in again.
schema.hpo.center · Premium unlock via signed cookie + tokenized download · packages saved to portal when email matches · Resend email when RESEND_API_KEY is configured.